About

Am Yisrael Collections is more than a fashion brand — it’s a testament to Jewish resilience, culture, and style.

Our signature "Brush It Off" logo is inspired by the aspirational philosophy, (תיקון עולם) Tikun Olam: repairing the world. 

Founded for Jews — and our fiercest friends — in response to all the gaslighting and projection, wearing AYC claps back with the message: life is too short to be phased by false slander.

Every drop is a new chapter. A new code. A new commentary in threads. Because being part of the tribe isn’t just an identity — it’s a blessing, and a look.

Whether you keep Shabbat or just keep stylish — welcome to the collection.

Am Yisrael Chai   |   עמ ישראל חי